Category Archives: P(ashion)ista; Fashion Forward Fusion

Passionate Fashion(ista) for a Cause

H&M Battles Breast Cancer Plus Lana Del Rey’s Chic Blue Velvet

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Get ready Goddesses,

H&M has teamed up with the American Cancer Society (second year) – in efforts to support breast cancer research, awareness and patient services!

This October, pick up a soft pink studded collar blouse, a chic pair of gloves & scarf – and even a smartphone case – to help end breast cancer :)

H&M staff members have walked at hundreds of Making Strides events across the USA! H&M U.S. has generated over $850,000 through online staff donations, customer register drives, grants, and percentage of garment sales donations to support the American Cancer Society. To join your favorite H&M team at a walk near you, please visit MakingStridesWalk.org.

 

H&M (our fave frugal fashion fixx locale) is at it again! And your Elite Socialistas are right there – granting you the chic behind the scenes – with none other than the songstress Lana Del Rey! Here she is in the video shoot for Blue Velvet – her exclusive cover for H&M– premiering on September 20.

Lana Del Rey is the newest face of H&M’s Fall Fashion collection for 2012. Visit to see the full collection.


And here’s a chic peek of the video :) …

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Vans Custom Culture Inspires Creativity & Art in High School

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Lovelies,

Up until now, we have all been clamoring over the celebrity designs from stars like Rachel Bilson, Lauren Conrad, Kristen Stewart, and Lucy Hale…

 From left to right: Designs by Rachel Bilson, Peter Som, Trina Turk, Conan O’Brien & Lauren Conrad

…and now it is time to share the next exciting phase in the Vans Custom Culture 2012 competition – the students shoes!

Beginning Friday, April 20th Vans is asking for everyone’s help in narrowing the Top 50 school’s designs to just FIVE!  Below is a look at some of the top designs from last year – to give you a feel for what the students are creating. 

Socialistas, vote for your favorite designs this year… www.vans.com/customculture

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Organic Goddesses Mina+Olya Launch 100% Eco-Loving Style

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Hello Elite Socialistas,

Olya Dzilikhova and Mina Yazdi came together with a shared passion and vision of producing the highest environmental and ethical apparel using sustainable and organic fabrics as well as manufacturing processes in California.  Mina and Olya formed Mina + Olya, Inc. The best-friend team launched Mina+Olya to show that being green can be extremely beautiful. They’re fully committed to the principles of environmental consciousness, fair trade, and fair labor, while making sure each piece exudes an unsurpassed level of elegance and class.

“As close friends we decided to leave the world of finance and consulting to pursue our passion: making a difference in California and the international fashion world.  We are driven to introducing and bringing to the market what we couldn’t find ourselves: organic, timeless garments that could be worn forever” – Mina Yazdi

You can find organic and sustainable materials like organic cotton, wool, silks and denim to in all of all Mina + Olya collections. The besties are dedicated to producing all products in California, with a mission to not only change the fashion industry in California, nation-wide and internationally but hopes to specifically promote California’s economy and job force through local partnerships and production methods.

“Our vision was to create beautiful structured pieces that compliment today’s modern woman who seeks definition in her style and sustainability in her world. Our pieces are designed to create the essence of today’s woman to take her from the boardroom to social events with a sense of style that compliments her personality.  Each piece is designed to be worn on its own, or paired with collection pieces that are timeless and sophisticated.  It’s a line that breaks the “green” barrier and creates high fashion clothes that are relevant and accessible” – Olya Dzilikhova

The company’s first product line is named Minolya, an organic and sustainable upscale, ready-to-wear line of clothing for women, which includes organic coats, suits, blouses, dresses, gowns, skirts, and pants and was released in November 2011.  Eco-Loving stylistas can expect a men and children’s organic lines in the future.

About Mina + Olya

Mina + Olya is a luxury fashion design firm, producing the highest quality of environmental and ethical apparel available. Its collections will consist of completely organic and sustainable materials including: organic cotton, wool, silks and denim. The firm’s mission is to not only change the fashion industry in California, nation-wide and internationally, but to specifically promote California’s economy and job force through local partnerships and production methods. Incorporated in 2011, Mina + Olya is headquartered in the heart of Union Square in San Francisco, where its co-founders Mina Yazdi and Olya Dzhilikhova are dedicated to producing all garments locally.

 

Justin Bieber’s Hilarious Message to Dads Everywhere!

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Hello Bieberistas,

Elite Socialistas caught up with the  Biebs’ amazing new fragrance Someday! Here’s his hilarious message to fathers around the world:

FYI…GIVE BACK BRANDS SOMEDAY BY JUSTIN BIEBER WINS Women’s Wear Daily’s 2011 “BEAUTY BIZ AWARD” FOR PRODUCT OF THE YEAR IN THE PRESTIGE FRAGRANCE CATEGORY!

Here’s the full scoop: Give Back Brands, which created the first fragrance SOMEDAY by Internationally renowned music sensation Justin Bieber, was presented with the 2011 WWD Beauty Biz Award for “Product of the Year” in the Prestige Fragrance category. The award was announced today at the WWD Beauty Biz Awards breakfast ceremony at New York City’s Four Seasons Restaurant, where industry “Elite” (that’s why you are reading about it here *wink*) gathered to honor the most innovative beauty products, initiatives and launches of 2011.

Beloved Qupid Donates Thousands of FABulous Shoes to Soles4Souls

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Hey Darlings,

It’s always a pleasure to see people “pay it forward”, and one of my favorite charities, Soles4Souls, the international shoe charity dedicated to providing shoes to people in need, does just that, time and time again! Shoes are definitely on my list of fave bffs, and keeping up with the topic of FABulous footwear, EAST LION CORP DBA QUPID SHOES donated more than 87,590 pairs of shoes for their international relief efforts. ELC’s donation will be sent to the more than 1.5 billion individuals around the globe who do not own shoes. If this isn’t an amazing cause, then I need to get out of the cause/ambassador industry!

Quote from QUPID SHOES;
“As a distinguished leader in our field, we opened our heart to people in need of footwear by partnering up with Soles 4 Souls, a nonprofit charity organization. Women and children all over the world will be provided with much needed quality shoes, regardless of race, color, creed, or religion. East Lion Corp DBA Qupid Shoes wishes to express its excitement for the opportunity to be a part of such a commendable charity. “

Soles4Souls has shared over 16 million pairs of shoes around the world with the help of partners like Qupid Shoes & Bear Paws, who recently donated thousands of shoes to the victims of the devastating tornadoes in the Southeast, as well as millions of shoes to the residents of Haiti. The shoe charity announced it will continue to send shoes and other supplies to the region throughout 2011 as a part of their sustainable efforts to help in the rebuilding efforts.
“We are thankful to our friends at East Lion Corp, Dba Qupid Shoes for recognizing the global need for footwear,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their donations will be used to bring hope to people around the world who can now look forward to a brighter day.”

For more information on how to get involved and donate to the victims in Haiti, visit www.giveshoes.org.

About Soles4Souls®, Clothes4Souls®, and Hope4Souls®
Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls® other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org, www.clothes4souls.org, or www.hope4souls.org for more information.

**Exclusive** American Legend Kathy Ireland At Macy’s Fur Vault!

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Ola Darlings,

*FYI*…Hitting the fashion radar recently, there’s talk about Kathy Ireland & American Legend collaborating to bring fashionistas a collection of kathy ireland American Legend garments and accessories **exclusively** showcasing at the Fur Vault at Macys’s

“This relationship with the Fur Vault and American Legend is a new direction for our company in fashion. The extraordinary team at the Fur Vault has embraced the history of American Legend and the classic and contemporary designs that women want today. Everyone at kathy ireland Worldwide looks forward to collaborating with the geniuses at the Fur Vault and American Legend for many, many years,” said Kathy Ireland, Chief Designer and CEO, kathy ireland Worldwide.

Ireland is one of America’s most accomplished life-style designers. Kathy is celebrated by Fairchild Publications as one of the 50 most influential people in fashion.   Her designs have resulted in kathy ireland Worldwide being named the 28th most powerful brand in the world, in License Global Magazine’s annual survey.  This goddess was once a supermodel, which graced coveted covers such as Vogue, Cosmopolitan, and the bestselling Sports Illustrated edition of all time; in fact, in 1993 she began the company which today designs and markets over thirty-thousand skis offered in over fifty countries.  As a philanthropist, Kathy’s accomplishments include her support of the Elizabeth Taylor AIDS Foundation, St. Jude’s Hospital, the Anti-Defamation League, Alliance for Christian Education, Young Women’s Christian Association, Down Syndrome Advocacy, and UCLA whom all recognize & acknowledges Kathy as one of the top 10 Women’s Health Advocates in America today.  An amount equal to all of Kathy’s proceeds from this collection will be contributed to non-profit organizations.

“Kathy is a remarkably accomplished individual,” says Joe Morelli, CEO of Blackglama. “Her sophistication, poise and natural elegance made her an ideal fit for American Legend, a company known for unparalleled quality and timeless design.”

“We are excited that Kathy Ireland is now one of our designers for the Fur Vault. Kathy has quietly and powerfully built one of the most successful brands in the world. We are pleased to make the kathy ireland American Legend fur collection available at all of our Fur Vault locations in Macy’s across the nation,” said John Weiler, Creative Director of the Fur Vault.

About American Legend

Modern and chic, American Legend garments are made from the finest North American mink and continue to revolutionize the concepts behind fur fashion utilizing an array of vibrant colors, coupled with classic and contemporary designs. All American Legend mink comes from Origin Assured™ farms, which adhere to strict governmental and agricultural guidelines and regulations that govern mink production, ensuring that the highest standard of humane care is utilized.

 

About kathy ireland Worldwide

kathy ireland Worldwide® (kiWW®) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland.  The mission statements for kathy ireland Worldwide include: “…finding solutions for people in love.“™.

Forbes Magazine reports that kiWW® is a “design empire which grosses over 1.4 billion dollars annually in retail sales.” License Global Magazine names kathy ireland Worldwide® the 28th most powerfully licensed brand globally and reports that annual retail sales have grown to 1.9 billion dollars. kathy ireland Worldwide® offers designs in Home, Office, Weddings, Baby Products, Fashion, Fine Jewelry, Destination Properties, Publishing and More…

 

**Exclusive** Neff & Scarlett Johansson Collab for City of Hope Launches December 1st!

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Ola Darlings,

I have another exclusive for you of the FABshion kind. But this one is more than just looking FAB, its about saving lives while you do!

FACT, over a million people will be diagnosed with some form of cancer this year. In an effort to help make a difference, Neff, a leading active lifestyle brand, announced today that they are partnering with actress turned stylista, Scarlett Johansson to raise money for City of Hope—one of the nation’s leading cancer research, treatment and education centers—in a project called, “Neff Hope”. The initiative has a simple mission: TO RAISE AWARENESS & FUNDS FOR CANCER RESEARCH.

On December 1st, for every eco-friendly Scarlett Beanie purchased on Zappos.com, Neff will donate one beanie to a City of Hope patient/survivor (up to 5,000 beanies). Thereafter, 10% from the sale of each Scarlett Beanie will be donated to City of Hope, up to $20,000 while supplies last.

Scarlett Beanie by Neff

To raise awareness for the program and engage Neff’s youth target, Neff collaborated with Johansson to co-design each of the two Hope beanies, which are available in a black or light tan natural knit design. “Conscious consumerism is definitely something I believe in, and Neff’s platform for giving back seemed like a perfect fit. I helped create this Neff Beanie with the hope that every purchase might make a cancer patient feel a bit more comfortable during his/her treatments and look cool and be cozy all the while. The beanies are ecofriendly too, so they’re as nice to the earth as they are to the person wearing them,” says Johansson.

“As Neff has grown internationally, we have had the opportunity to work with incredible people all over the world, but never directly with such an important organization like City of Hope,” said Shaun Neff, founder of Neff Headwear.  “By adding Scarlett Johansson’s passion and lending her name and creativity to this partnership, we are able to introduce two beanies that we’re confident the patients will find cozy and comfortable while they undergo treatment. It’s the least we can do to help them during these times.”

As of December 1, 2011, the Neff Hope beanies will be sold exclusively on Zappos.com for $24.99 each. “Supporting cancer research is one of the main pillars of charitable involvement at Zappos.com; we are thrilled to collaborate with Neff, Scarlett Johansson and City of Hope to help patients who are facing cancer,” states Michelle Thomas, senior brand marketing manager. “These exclusive beanies are not only soft and cozy, but working together like this makes major strides in eradicating a disease that affects so many peoples’ lives every day.”

“City of Hope is at the forefront of research to ensure that people with cancer receive the best possible treatment,” said Steve Martin, vice president of marketing for City of Hope.  “The support of a popular brand like Neff and a leading actress like Scarlett Johansson will help our researchers in their drive to discover new and improved treatments.  The Scarlett Beanie is a wonderful opportunity to raise funds for life-saving research – as well as to raise cancer awareness among active young people around the world.”