Like any good pageant-winner should, Miss USA 2011, Alyssa Campanella, leads the way this summer in supporting clothing that is not only fashionable, but also socially and environmentally conscious, by modeling Indigenous Designs’ new 2012 line of fair trade and organic fashions.
The feature model for the new Indigenous Fair Trade & Organic collection (debuting at trade shows across the country such as Coterie in New York and Outdoor Retailer in Salt Lake City in August 2011), Campanella was a natural poster-girl pick for Indigenous due to the fashion ideals she shares with the company: fine fashion can and should treat the earth and workers with respect.
“It is uplifting to know that Miss USA is carrying organic and fair trade values with her on tour through mainstream America,” says Scott Leonard, CEO and co-founder of Indigenous Designs, adding that he knew Campanella’s great sense of humor and fiery personality would be a great fit for the Indigenous brand.
Matt Reynolds, President and co-founder, says, “She was so excited about what we do at Indigenous that she was tweeting to her friends and fans about fair trade and organic fashion during our photo shoot.”
And Campanella has reason to be excited: Indigenous Designs’ history and mission statement, including emphasis on “Ecological Stewardship,” “Global Action & Education,” and “Social Justice,” read much like a beauty contestant’s speech.
And while many clothing companies have raised the fair trade and organic flag in recent years, Indigenous Designs (a trailblazing company founded in 1994) has managed to strike the perfect balance between green and glamour, earning a celebrity following that includes James Franco, Molly Sims, Audrina Patridge, Minnie Driver, Marisa Tomei, Julia Louis Dreyfus, Daryl Hannah, Kathy Griffin, and more.
Demonstrating Indigenous Designs’ appeal to the fashion savvy, Reynolds reports that Campanella was an instant fan of the new Luxury Jersey collection, noting its “super-soft” feel. Campanella also greatly anticipates the release of Indigenous Designs’ Organic Cotton Luxury Pullover (pictured left) coming in Spring 2012.
Campanella also models several designs that are currently available for purchase at IndigenousDesigns.com, including the 2011 Striped Poncho (similar to the 2012 Sporty Poncho pictured top right), featuring 100 percent organic cotton and low-impact dyes made by fair trade artisan cooperatives in Peru.
A true pioneer in eco-sensitive and socially conscious apparel, Indigenous Designs has provided top-quality, ecologically sound and fair-trade clothing since 1994. For more than a decade, Indigenous has realized its vision and established itself as an international clothing label, employing over 1,000 highly skilled artisans throughout the globe. Indigenous Designs make you feel good on the inside and out.
The Indigenous collection is available through Viva Terra, Territory Ahead, Acacia, and 500 specialty boutiques, nationwide. To find out more go towww.indigenousdesigns.com, or follow Indigenous Designs on Facebook.