I always get excited whenever I get updates from H&M! The fashion mega powerhouse has tons of fashionable goodies for the entire family –  this fall season! Global sensation, song-writer & singer — Lana Del Rey — is set to be the new face of H&M for this fall’s season.

Lana is set to star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck. Lana became an instant worldwide star earlier this year with her single “Video Games” taken from the multimillion selling album “Born to Die”, and is known globally for her distinctive personal style. For the print campaign, Lana wears the best of H&M’s fashion for Fall, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress. The film is a fully-plotted music video starring Lana as she sings “Blue Velvet”, which will be available to see in its entirety at hm.com from September 19, with edited versions used as a TV campaign. Lana will also star in a second print campaign later in the season, featuring the best of winter fashion.

You might also like these collections also debuting at H&M:

	Actor Joel Kinnaman models H&M’s men’s fashion this fall In addition to playing the lead in the remake of “RoboCop,” actor Joel Kinnaman will also be showing off H&M’s menswear this fall. Joel, who made his international breakthrough in his role in the US remake… Read more
	David Beckham celebrates the success of his bodywear at H&M with a new campaign David Beckham is celebrating the success of his bodywear collection for H&M with a new campaign, focusing on the form and fit of the underwear classics that make up his bodywear range. The powerful new images… Read more
	Fashion and dress-up for kids with H&M’s All for Children collection to benefit UNICEF This October at H&M, a special collection, featuring both fun fashion and playtime dress-up pieces for both boys and girls, will raise funds for H&M´s All for Children initiative to benefit UNICEF’s programs… Read more
	H&M launches “Fashion Family” with stylish clothes for all the family H&M is introducing “Fashion Family” – an exclusive autumn collection for men and women with matching “mini-me” versions for children to wear too. For women, it’s about looking well dressed in a fitted… Read more
	Divided Grey designs its first collection for girls There’s a new collection full of attitude for girls this fall in H&M’s Divided Grey concept. It’s a collection full of detail-rich pieces that add personality and individual style. Designed in shades of… Read more

And here’s a sweet treat…the (almost) entire collection of 185 looks for the entire family for fall…courtesy of the collections above!!!

Images courtesy of H&M