Two FABshion Fragrances For The Man In Your Life

Stylistas,

& REDBOOK are searching for YOU, real women - for the” Real Women Model Search.” Winner will become the face of Beyond the Rack’s homepage for one month, model an exclusive sale for Beyond the Rack, and be featured in an upcoming issue of REDBOOK magazine. The prize package includes an all-expenses-paid weekend for two in Montreal to visit Beyond the Rack’s headquarters for a professional makeover and photo shoot, as well as a designer look valued at over $2,000. Oh my!

Now until July 5th, 2012, you FAB divas are officially invited to enter by submitting a photo and a few sentences to explain “why they’re beautiful inside and out.” Decision is based on a panel of judges including Lori Krebs, Beyond the Rack’s Manager of Public Relations, Joshua Jones, BTR’s Manager of Photography, REDBOOK’s Fashion Director, Audrey Slater, and Executive Editor, Meredith Rollins.

“We are proud to partner with REDBOOK magazine to honor women around the world,” said BTR’s Manager of Public Relations, Lori Krebs. “This model search celebrates true beauty, inside and out. We are looking for women who possess a winning attitude, confidence in their own skin, and a love for fashion.”
“We celebrate real women and great style in every issue, so for REDBOOK, this partnership is a perfect combination. Beyond the Rack brilliantly mixes amazing fashion and smart deals—exactly what the REDBOOK reader is looking for!” said REDBOOK Executive Editor, Meredith Rollins.

About Beyond the Rack 

Beyond the Rack, North America’s premier online shopping club offers its members the most sought-after designer brand apparel, accessories, beauty products, home decor, and leisure travel packages at up to 80% off retail. Ranked by Internet Retailer as North America’s fastest-growing e-tailer in 2010, Beyond the Rack sells its products in the context of two-day, first-come, first-served, limited-quantity events. Members can expect up to 15 new events each day, starting at 11AM ET. The privately held company has offices in Montreal, New York, and Las Vegas, with a staff of 350 full-time employees. Beyond the Rack proudly serves seven million members across North America. Follow BTR on Twitter @BeyondtheRack.

About REDBOOK

REDBOOK is the only magazine in America focused on the needs, wants, passions, and opinions of young married women as they dive into their busiest and best years yet. Readers can interact with the brand on the digital front, REDBOOK mobile, and via Twitter and Facebook. REDBOOK reaches over eight million readers each month and is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified communications companies. Hearst Magazines publishes more than 300 editions around the world, including 20 U.S. titles.Hearst Magazines the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI).Hearst Magazines has published more than 100 applications and digital editions for the iPad, iPhone, and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency. Follow REDBOOK on Twitter @redbookmag.

Elite Socialistas,

Just in time for Father’s Day, we have two fashion iconic fragrances!

John Varvatos takes it to the streets! On the bus tour for his latest fragrance, John Varvatos STAR USA, his fans couldn’t wait to take part in the action as they RECREATED the brand’s, “The Fragrance for Your Sixth Sense” commercial. In the original commercial, a hand raises “six” fingers, representing the “count-UP” to peace! Fans throughout the tour in various New York locations starred in the commercial and raised their six fingers, creating their version of the six finger peace sign. Check out the commercial re-made by consumers (MOV video attached) and see how they raised their six fingers for peace and the STAR USA fragrance.

Lord & Taylor will exclusively launch the Mercedes-Benz fragrance for men today, Thursday 6/14 at its flagship Fifth Avenue location. Customers can stop by the store and have their photo taken with the Mercedes-Benz SLS parked outside and see if their key unlocks the prize for a special Mercedes-Benz gift basket.