Exclusive Elite Socialista Recap
I’m sure you’ve heard by now that H&M has been participating with NBC’s “Fashion Star.” H&M’s business concept is to offer fashion and quality at the best price… and this collaboration allows them to do just that.
“Fashion Star” is a 10 episode prime time television series hosted and executive produced by supermodel Elle Macpherson who has also appeared in past H&M advertising campaigns. Fourteen hopeful fashion designers will compete to sell their clothes every week to a buyers’ judging panel composed of three retailers, H&M, Macy’s, and Saks Fifth Avenue. H&M’s Nicole Christie sits on the panel with her trained eye searching for garments that match the profile of the H&M customer and fit into the latest trends in stores. Mentors, Nicole Richie, Jessica Simpson and American Fashion designer John Varvatos, will advise each competitor through the challenges.
Buyers from each retailer make on-the-spot decisions as they bid against each other to purchase the designs that will be sold in their stores. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week at the winning buyers’ corresponding store.
Nicole Christie explains, “H&M is really excited to play such a key role on ‘Fashion Star.’ With Elle, Jessica, Nicole, and John’s input, these designers will strive to impress all of us on the panel along with the viewing audience. The concept of selling the weekly winner’s designs immediately after the show was so appealing to us and allows fashion to be accessible for all.”
“The show is extremely competitive and my main priority is to choose garments that work into our current merchandising mix and reflect our brand. We want to show everyone involved and the viewers alike that fashion is not a matter of price, added Christie.”
The winning designs that viewers see on TV that night will be available online immediately following the show at www.HMfashionstar.com and in stores the very next day. Along the way designers whose items have not been bought will be eliminated until there are only three designers left in the final episode. These designers will then create “complete collections” that are available in all three retailers.
With just a single trip down the runway, ‘Fashion Star’ will change the lives and fortunes of these aspiring designers forever. In the end, one designer will successfully combine fashion and business to become the ultimate ‘Fashion Star’ and will receive the prize of a lifetime – an exclusive capsule line in all three stores.
“Fashion Star” scours the country in search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue.
The “Fashion Star” format was developed by Ben Silverman of Electus (NBC’s “The Biggest Loser,” “The Office,” and “The Tudors”), Rick Ringbakk of Emmy Award-winning 5×5 Media (“Jamie Oliver’s Food Revolution”), and E.J. Johnston and James Deutch of EJD Productions.
The show is executive-produced by Macpherson, Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5×5 Media) and E.J. Johnston and James Deutch of EJD Productions. Electus/Engine Distribution will retain all international distribution rights.
Follow H&M: http://www.facebook.com/hm and at http://twitter.com/HMUSA
And here’s a recap of Season 1 so far, specially for you…my fave people:
**Videos are listed episodes 1 thru 6
CELEBRITY MENTORS JESSICA SIMPSON, NICOLE RICHIE AND JOHN VARVAOTS SEARCH FOR AMERICA’S NEXT ‘FASHION STAR’– 14 designers face celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos as they compete for a chance to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue; a prize worth over six million dollars. In their first challenge, the designers will be asked to design and create their signature items. After an exhilarating trip down the runway, the retailers will make on-the-spot decisions as they vie for the right to purchase and exclusively carry the work of the up-and-coming designers each week. Elle Macpherson hosts the series.
WHO’S YOUR CUSTOMER? (TV-PG)
THE DESIGNERS RECEIVE KEY FEEDBACK FROM POTENTIAL CUSTOMERS –The hopeful designers are faced with the stress of meeting their customers’ needs. Each designer has a retail space displaying two original pieces for their prospective shoppers. The competitors must then decide whether to showcase their customers’ favorite pieces — or go against the buying public’s opinion. They must also impress the retailers along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos to advance. Elle Macpherson hosts the series.
HERE COMES SUMMER (TV-PG)
TREND REPORTERS FROM THE THREE RETAILERS MEET WITH DESIGNERS TO DISCUSS SUMMER MUST-HAVES –The remaining 12 designers look into the future to create a summer trend for their brand. First the designers meet with trend reporters from Macy’s, H&M and Saks Fifth Avenue to learn the fashion summer forecast. For the challenge, the designers must create a look that incorporates the summer trends. Some will win big, while others will miss the mark and leave the mentors wondering who they are as a designer. The winning creations will be available online immediately and in stores the following day. Jessica Simpson, Nicole Richie and John Varvatos act as celebrity mentors. Elle Macpherson hosts and executive produces the series.
HIGH-END APPEAL/MASS MARKET APPEAL (TV-PG)
THE DESIGNERS PRODUCE ONE HIGH FASHION PIECE AND ONE MASS-MARKET GARMENT — The remaining designers are tasked to create one high-end garment and one mass-market piece. Meanwhile, the designers experience highs and lows at the fashion show. One designer faces a first week without a bid from the retailers while another finally makes their way to the forefront. The designers that do not get bids from the retailers and fail to impress celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos will find themselves facing elimination. The winning garments will be available online immediately and in stores the following day. Elle Macpherson hosts and executive produces the series.
LIVING DEPARTMENT STORE WINDOW (TV-PG)
REMAINING DESIGNERS CREATE LIVE WINDOW DISPLAY — The designers are faced with the challenge of using live models in a blank window space to feature their collections. The window will come to life on the “Fashion Star” stage. The designers who do not get bids from the retailers will find themselves on the brink of elimination. They must also impress celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos to advance. The winning designs will be available online immediately and in stores the following day. Elle Macpherson hosts and executive produces the series.
OUT OF THE BOX (TV-PG)
DESIGNERS PUSHED OUTSIDE OF THEIR COMFORT ZONES — The remaining designers are challenged to expand their brands by creating clothes outside of their comfort zones. A women’s designer struggles with how to properly construct a men’s garment. Meanwhile, one of the designers adds a sexy edge to his collection. In a twist, the mentors and buyers will not know whose designs they are watching as they bid on their favorite pieces. The contestants that do not get bids from the retailers and fail to impress the celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos will find themselves facing elimination. The winning designs will be available online immediately and in stores the following day. Elle Macpherson hosts and executive produces the series.