Whether you’re keeping tabs on Justin Bieber’s malnourished girlfriend or that
he won a Webby award…there is one thing that ‘Belieber’ gals most
definitely won’t miss: Someday. Someday, Bieber’s fragrance which is set to hit stores
sometime this week, could potentially bring in an additional $30 million for
The tween sensation is even giving a portion of the proceeds to Pencils of
Promise and Make-A-Wish Foundation. And he isn’t stopping there!
‘Bielebers’ believe The Biebs is hitting the auction block with a chance to
meet him at the launch of his new fragrance in NYC on June 23, 2011. Bidding is
available on leading charity auction site, charitybuzz.com through Tuesday, June
21 at http://www.charitybuzz.com/catalog_items/2718021.
About the Nonprofits
The proceeds will benefit Communities in Schools and the Give Back Brands
Foundation. Communities in Schools – Los Angeles West, surround students with a
community of support, empowering them to stay in school and achieve in life. Give Back
Brands has a simple vision of partnering with entertainment artists and other
top talent to create and market world-class products, then donating the
company’s proceeds to designated charities, including the favorite causes of the
company’s celebrity partners.
About Justin Bieber
Justin Bieber is a global superstar, with a #1 album in 17 countries. He is
the undisputed king of social media, with truly electrifying stats: over 1
billion views on YouTube… over 29 million Facebook fans… and more than 10
million followers on Twitter. And just this year alone, he has been named one of
Barbara Walters 10 Most Fascinating People, and Time Magazine’s list of the 100
Most Influential People in the world.
And now he has turned his attention to fragrance– Justin’s inspired approach
to his first scent showcases his desire to connect with his fans, and to
incorporate his life experiences into his work. He is the first male artist to
develop a fragrance for his female fans first, deepening the relationship he has
Someday is the idea that we can change the world, make our dreams come true,
and even be with the one person that means everything said Justin Bieber.
Giving back has always been incredibly important to me, but let’s be honest…
I wanted to create a fragrance for my female fans that I can’t get enough of…
that I want to get next to and I can’t stay away from. I know they’ll love the
scent, but also the opportunity to support some amazing charities. It’s a gift
that gives back.